8°C 
Our Approach
By growing sustainably through our own efforts, we can safeguard the long-term future and independence of the Pitztal Glacier region. We pursue an economic approach based on the responsible use of resources, while making intelligent use of technological progress. This requires careful treatment of our natural environment as well as satisfied, motivated employees who enjoy welcoming our guests.
The foundations of our company were laid by previous generations. It is now our responsibility to preserve our valleys as attractive places to live, protect their natural environment, strengthen the region’s economy and pass this legacy on to future generations.
As a sustainable tourism region, our goal is to develop into a year-round, energy-self-sufficient ski area powered by renewable energy. Through carefully planned projects, we also aim to establish a functioning circular economy. We are already taking important steps towards achieving these goals.
We know that we are not perfect, but we are on the right track and continue to learn. We look forward to welcoming our guests and hope that they, too, will treat the natural environment and the people of our valley with respect.
We look forward to seeing you!
Managing Directors
Mag. Beate Rubatscher-Larcher & DI Dietmar Leitner
Sustainable Development Goals // SDGs
The United Nations’ 17 Sustainable Development Goals, known as the SDGs, provide the strategic framework for our activities. Through our measures and initiatives, we contribute to sustainable tourism in the Alps.
Goal 1: Protection from poverty
Goal 2: Healthy food for all, securing the future of agriculture
Goal 3: Healthy living for all, education and preventive health care
Goal 4: Access to education for all, equal opportunities for men and women
Goal 5: Equality for women and men, support of opportunities for women
Goal 6: Clean water for all, free access to drinking water
Goal 7: Promoting Renewable Energy
Goal 8: Support sustainable economic growth, secure work for all
Goal 9: Funding research and innovation
Goal 10: Diversity and inclusion
Goal 11: Ensuring access to affordable housing
Goal 12: Sustainable use of resources
Goal 13: Climate Action
Goal 14: Protect and conserve water bodies, reduce pollution
Goal 15: Protect and restore terrestrial ecosystems, conserve biodiversity
Goal 16: Creating peace, living transparency & handshake quality
Goal 17: Joint sustainable development
We still have a lot ahead of us
We have already taken important steps, but we also recognise that there is further room for improvement. We have therefore defined specific objectives and measures for the sustainable development of our company in the years ahead, taking environmental, economic and social considerations into account.
Our ground-mounted photovoltaic system at the Pitztal Glacier has been in operation since 2015. During the summer months, it generates the equivalent of the electricity required for our operations. In autumn and winter, the system covers around one-third of our electricity requirements. We are also pursuing further renewable-energy projects, including a planned hydropower plant in the Gletscherexpress tunnel, which is currently undergoing the approval process.
Two thirds of the C02 consumption during a skiing holiday is accounted for by the journey and overnight stay. It is therefore all the more important to motivate our holidaymakers to do without their own cars and to use the available public transport.
What we do for this: As Pitztal Glacier, we make a significant monetary contribution to the financing of our local public transport. In the coming season, we would like to sensitise our weekly guests in particular to make greater use of these offers for their journey and to do without their own car as much as possible during their stay.
We have scrutinised all areas of the business to identify potential energy savings that do not compromise the experience of our ski guests. Our declared goal is thus to further save our energy requirements.
What we are doing to achieve this: We have put together a comprehensive package of measures. The biggest potential energy savings lie in ongoing railway operations, snowmaking and slope preparation.
What we are doing for this: We are working together with the cable car specialist group, the University of Innsbruck and other glacier and winter ski resorts to develop an ecologically compatible alternative.
Planned finalisation: Depending on the research result of the University of Innsbruck.
In Pitztal, the supply of rental housing is limited, which is why our search for good employees from outside for our own business is often hampered by the fact that there is little suitable housing for them.
What we do about it: We have therefore co-built nine residential units in our Rifflsee building. To provide our employees with affordable, modern accommodation, we are currently constructing a new staff residence with 24 residential units next to the Rifflsee building in Mandarfen. Completion is scheduled for September 2026.
Over the past year, we have invested some time in writing a set of rules for our employees. Paper in a drawer is patient – we are not.
What we are doing about it: That’s why we want to embed the Code of Conduct in each and every one of our employees.
Timeframe: ongoing
We maintain a flat hierarchy – managers are always available.
What we do for this: A standardised exchange with our employees – away from the daily business – is nevertheless important and therefore in planning. We also plan to communicate the medium-term strategy and goals of the Pitztaler Gletscherbahn to our employees on a larger scale once a year.
Planned finalisation: ongoing